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ASP Model

What is an Application Service Provider (ASP)?

What is an ASP? An application service provider (ASP) provides software applications, the entire information technology infrastructure and the support services necessary to deliver them to customers on a subscription basis. ASPs typically host applications at a remote data center and deliver them to multiple users via the Internet..

Compared to traditional client-server applications where the software and hardware are owned, operated and serviced by in-house resources, the ASP delivery model speeds implementation, minimizes the expenses and risks incurred across the application life cycle, and overcomes the chronic shortage of qualified technical personnel available in-house. Obtaining these applications from an outside supplier is a cost-effective solution to the demands of systems ownership: up-front capital expenses, implementation challenges, and a continuing need for maintenance, upgrades and customization.

In short, ASPs allow companies to save money, time and resources by outsourcing some or all of their information technology needs.

Applying the ASP model to the real estate industry:

Applying the ASP model: As businesses look to trim costs in an ever-tightening marketplace, more companies are turning to ASPs to leverage the latest technologies without incurring significant infrastructure, hardware or software costs. All aspects of a real estate or property developer can be delivered using our ASP model including sales, leasing, property management, and Call Centre solutions. The popularity and growth of the ASP model within real estate is primarily driven by three critical factors:

	Speed to implementation and ability to impact business immediately

	Direct cost and resource savings

	Outsourced system and technical expertise.

Benefits of MasterKey's ASP model: MasteryKey's application, based on the ASP model, offers client organizations a higher and faster return on investment (ROI) and reduced total cost of ownership (TCO) for several reasons:

	Speed and availability to market

	Operational freedom

	Improved performance

	Financial flexibility

	Reduced risk

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